Reinvents yellow pages update#
Reinvents yellow pages free#

David, thank you so much for talking with us today. Today I’m talking with David Krantz, CEO of YP, which I just quickly remind our listeners is the company formerly known as the Yellow Pages. SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review. It comes to no surprise then that Yellow has been consistently recognised for its efforts and accomplishments by Malta's Cleaner Technology Centre.David Krantz, the CEO of YP (formerly the Yellow Pages), explains how they’ve reinvented their business. We print on paper that comes from sustainable forests where on average for every tree that is felled, many more are planted. We have also ensured that our product is green. Since our inception, we have steadily and continually invested in sustainability by recycling old and outdated copies of the directory through our distribution networks, while we have found a way to further contribute in the reduction of waste with the opt-out hook for users who prefer the digital platforms. We know that the world's resources aren't infinite and that we need to find alternative ways to grow while protecting the planet. You might have thought that producing a chunky directory and sustainability have little overlap, yet smack in the middle you'll find Yellow's efforts in protecting the environment.

Reinvents yellow pages free#

Today we compile, publish and deliver over 160,000 free books to all local homes and businesses in Malta & Gozo with a 50/50 split on preference between print and digital. Our humble beginnings were marked by our first directory known as the Yellow Pages published in 1997. Yellow Pages Directory = Respect for the environment We can simplify the complex for you and help you become the brand you have always desired with smarter marketing that delivers big results. This, together with the constantly evolving terrain of digital marketing may make taking the lead in what you do tough. Marketing consultancy: The web is a vast playground.

Reinvents yellow pages update#

With the know-how to bridging customers with clients online, Yellow can craft and develop a bespoke website, exclusively tailored to your business requirements.Įcommerce: Developed and hosted by Yellow, our E-commerce solution offers all the necessary tools for you to launch an online shop, while allowing you to fully manage and update it yourself. Web design and development: We understand the transformative power of illustration and design and their ability to simplify communication and engage users. With a vast range of digital products such as Mini-Sites, Websites and Tags that suit any budget, Yellow provides the best return-on-investment for businesses looking to reach thousands of customers. We think deeply using data and act quickly to deliver smart solutions whilst setting the gold standard for customer care. We know that slick design coupled with a creative use of technology and a solid strategy in place can make your online presence pop.

With listings, articles, media, pictures, videos, links and maps, shoppers can discover top-ranked businesses and make more informed decisions in all areas when looking for a product or service.Īs technology is setting the pace of change, we're taking the digital landscape by storm. Yellow remains committed to delivering richer content and an enhanced search experience, through an unparalleled local media presence across the country. With more than 11,000 daily sessions and a choice of more than 21,000 listings, businesses are more likely to be found by a potential customer in Malta or Gozo.

Not only did we revamp our website to its entirety transforming it into the top local discovery tool, but we are also trailblazing the digital landscape. Few have managed to succeed and none have surpassed us. Many have tried to follow in our footsteps. This is why we always push forward, identifying and grasping opportunities conveyed by new technologies and reinventing ourselves to deliver substance to our users and clients. Innovation is the recipe for our success and digital transformation is what drives us.